Influence Consumer Behavior (2)

 

So what can a marketer do to gain influencer status?

Initially a market needs to understand the impact of group behavior on consumer behavior/ purchasing influence. 

There are three categories in which consumers get influenced by; be it that they are a part of, want to be a part of and those that they relate to and can in influence buying decisions.

First group- this refers to an individual who have frequent contact with and they can influence a group during a decision making process.

Second group- This refers to an individual who have limited contact with and can be used as a reference during decision making processes.

Third group (aspiration group) - this is a reference to a group in which the individual has no contact with but had positive attraction to and often will make a purchasing decision based on what the group believe to be an aspiration gain.

Marketers looking to enhance their influencer status should do so considering the following:

-      Determine where communities are located: discover where the marketing decision and influence is within a certain community taking place on social media channels

-      Determine which groups/communities are appropriate Aspiration Groups become a part of a group that exerts influence, and thought out leaderships topics related to the marketer’s products or services. The common influencing factor within this group is not the typical consumer behavior, but is seen as more of an expert within the group thus trusted with marketing decisions.

-      Become a new member it’s considerably easy with online social media channels to become part of any group. Utilizing the right communication channels a marketer can become part of a continually increasing number of consumers' secondary reference.

-      Establish yourself as an expert: build a strong reputation and become a member who consumers turn to as an expert to influence their decision making process. Reference

 

To be an effective influencer with your social media channels, and to utilized them to enhance marketing powers, marketers need to identify themselves and what they are representing. Also, consider understanding the dynamics of a group so as to figure out the maximum potential that can be gained by being part of that consumer group. Ultimately transparency is key to influence consumer behavior.

To read prvious post Influence Consumer Behavior (1)

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Social Media IQ

Is it just my imagination, or does it suddenly seem that everyone is a social media “expert”?

 

Social media, Social media marketing, social media networks and social media tools are a few phrases that are being tossed around a lot recently, specifically in the local community. Yet are times its difficult you address to the true concept of social media. Its not about opening an account of Facebook, twitter, instagram and any other social media platform and its definitely not based on the number of followings that you generate or when you actually established your social media accounts!

If you think that your a social media"guru" just due to the above mentioned points, then your giving the whole concept a negative representation. Social media is an instrument of communication, just like a newspaper or a radio, thus your concept should be based on sharing information and interactions based on whats being shared.

 “You are not a social media ‘guru’ if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.” Source

Every now and then I have recently found those who consider themselves "social media savvy". Yes, you might have a huge following, you might be approached for social media marketing or advertising but then do you really know what it takes? Lets saying you have over 2000 followers on instagram but probably less that 100 tweets a month then don't get delusional that your actually a proclaimed expert.

Social media is a growing trend, and doesn't seem to be stopping anytime soon as a marketing concept. Yet set a strategy of your use of social networks, create a concept that people can recognise as your own.


Consider this the next time you want to delve into labels

Have you constructed full-scale campaigns focused on strategically expanding a client or employer’s social media presence? Within that framework, did you do the painstaking research necessary to thoroughly understand the content your audience desires? Source

I don't claim to know the first thing about social media concepts or marketing strategies, but I am adamant to learn and develop to what's available.

Let me hear what's you thoughts are and what you consider a "social media expert" really is.

Something to think about...

Aishelaqtta Up Coming post: What is Social Media?

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