Local Happenings: The Omani Costume Heritage

 

 

Like almost anything and everything that happens here locally, the The Omani Costume Heritage is another event that lacked advertising and marketing appeal, with only a few people who knew of its happening. Yet Aish elaqtta couldn't give it a miss since it was a representation of Omani Costume Heritage held at the Royal Opera House, Muscat.

 

The Omani Costume Heritage was a fashion show event, held at the open area infront of ROH-Muscat. The collection was designed by Alaa Al Saubi, who is a fashion designer and make-up artist plus owner of a beauty shop in Al Hail. The unique aspect of the fashion show was the design of the biggest Omani dress from the Dhofar region of Oman, that was displayed on the stage of the runway, and arranged by Capital Store.

The fashion show displayed 43 pieces of clothing representing various regions in the Sultanate. Its worthy to note that Alaa Al Saubi did not modernise the clothing, and kept it in original form unlike other modern designers, thus keeping to the true heritage of the Omani dress.







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Showcasing: Carterii

I came accross Carterii on instagram and thought that it was a unique way of showing Dhofari essence and the Omani culture as a whole.

 

The goal via these creation is to enhance Omani culture, products and empower the local producers through marketing their products through the World Wide Web to a wider market.

 

"Fascinated by the power of frankincense in the region, and its lively scent, being a part of our culture, practiced in our daily lives, they wish to share and spread parts of our beautiful culture with the world and revive our traditions through such initiatives.

 

Carterii is an online business serving local Dhofari frankincense by presenting it in a modern, trendy and contemporary style to the local market. The name was derived from the scientific name of the Frankincense tree. The products are great giveaways or favors to present at any event, small gift handouts for birthdays, visitors and wedding distributions.

 

Carterii is a modern concept utilizing Dhofari frankincense by presenting the product in traditional wrapping/ packaging with a modern twist and colours. It reflects the Dhofari culture, traditions and essence by using wrapping which represents something which is a part of the Dhofari everyday life." web source

They provide a  number of designs which you can choose from, each customized in its own way, handmade locally with great care and patience. The main theme "Tekia" is designed to reflect the pillow cases used in Dhofar and the Middle East in general. The pillow case is much bigger in real life, it reflects the warmth, intimacy and hospitality of our culture where everyone is seated together around the traditional coffee, dates or Halwa and the frankincense aroma flirting in the air greeting the guests and asking them to grace us with their visit once again.

To learn more visit their web site link

Insta- @carterii_oman

Twitter - @carteriioman

Email: carterii.oman@gmail.com

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